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When the opportunity presented itself at the
strategic transition point where analog switched
to digital, HUMAX seized it and made the successful
entry into the digital set-top box market
in 1997. Now exporting first class set-top
boxes to over 90 countries worldwide, HUMAX
has grown into a full-fledged global brand.
Digital technology is becoming standardized
and continues to merge with IT-related technology
such as networking and storage. With this
converging of technologies, the current
consumer electronics market is crossing
over the threshold into the era of Convergence
consumer electronics. This transition provides
Humax with new challenges as well as fresh
opportunities in the marketplace. For Humax,
participation in the inevitable evolution
towards Convergence consumer electronics
means actively taking the initiative. Humax,
in short, aims to become a "Digital
Home Multimedia Product Provider of reliable
electronic equipment that allow all consumers
to enjoy a wealth of contents at home."
Our resolve to succeed is built on years
of experience as a global company in the
set-top box market. By upping this resolve
and expanding on the skills amassed in digital
broadcast technology, we will maintain our
dominant position in the set-top box industry.
And using this position as a springboard,
Humax plans on entering the Convergence
consumer electronics market with digital
TV and home media server.
Once successful entry into the digital
TV and home media server sector takes place,
Humax is confident it will stand as a competitive
Global CE Brand. We know that feeding the
growth engine requires bold investment.
Humax is fully committed to leveraging all
the investment and effort necessary to promote
innovative technological breakthroughs and
to blaze a new trail in the marketplace.
New frontiers have never frightened us.
When young, passionate people assemble to
take the challenge with a meaningful goal,
great things do happen. Our ongoing evolution
has its roots in our commitment to provide
an even more enjoyable lifestyle to the
global consumers of the Humax brand.
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